• Classes Start
    October 22, 2018
  • Estimated Effort
    2 - 4 hours / week
  • Institution
    WhartonX
  • Language
    English
  • Program Duration
    6 Weeks
  • Price
    3.050 TL + VAT(KDV)

More Info

Fundamentals of Digital Marketing, Social Media & E-Commerce

Paypal
DescriptionQuantityAmountTotalTax
Total amount$ 0.00

Overview

The Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Make yourself more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton.

This program is targeted to people who are either starting or have a mid-management career in marketing or advertising or support and work with a marketing and advertising team or agency. Given the role of digital marketing in today’s connected world, this course is a necessity for corporations, start-ups, small businesses, and entrepreneurs, across all industries.

Program Benefits:

Benefits of this program include:

  • Gaining expertise in the field of digital marketing.
  • Building credentials for career opportunities in areas such as marketing analytics, social media strategy and analysis and omni-channel marketing.
  • Providing opportunities to build and enhance a professional network in the digital marketing field.

 

 

 

 

Outcomes / What you will Learn

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.

The themes are:

  • Behavioral foundations for understanding and navigating the new online-offline landscape
  • New forms of interaction, including formation of networks and reputation building
  • Tools and principles of digital marketing action including online advertising on fixed and mobile devices
  • New media platforms and emergence of “organic” celebrities and communities

What you'll learn

  • How to leverage new models in business and e-commerce to increase profitability
  • Successful Social media and digital marketing techniques
  • Real-world application of digital marketing and e-commerce methods
  • How to market yourself and your products more effectively and efficiently

Areas Covered

  • Engage with content and industry experts | Network with peers and alumni | Progress to your desired career opportunity or further study
  • PearsonX Capstone Project
  • Local learning and networking with students and employers in your region

Earned Certifications

Upon successful completion of PearsonX and edX® requirements, participants will earn the following certificates:

  • Fundamentals of Digital Marketing, Social Media, and E-Commerce Verified Course Certificate from WhartonX 

Job Outlook

  • 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing. (whitepaper by Grovo)
  • In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles.
  • Employment of marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. (Bureau of Labor Statistics)
  • Career opportunities as a Marketing Manager, Digital Marketing Analyst, or Account Executive, among others Salary range from 56k- 97k per year (*data from Glassdoor)